2. Digital Mockup (shirts)
3. Printed Material
4. Typeface Pairing
5. Logo Iterations
September 2024
Inspired by the history of downtown Tulsa and its apartment architecture, The Bend Mercantile plaque-like design that invites locals to gather. The shops simple flower motif reflects the flowers adoring its doorframe. Apart from the inspiration of the charming downtown Tulsa buildings, film lovers will appreciate that Rumblefish was filmed in the location of the shop, influencing the retro look to the logo.