2. logo revisions (process work)
February 2025
As part of a Third Floor Design project, Kyra Ballard and I created a new logo for JHFC’s national symposium—one that visually represents the spirit of the Park for Reconciliation. The symposium’s mission is to help transform
the deep-rooted pain of racial division and violence into a future grounded in hope, healing, and unity for Tulsa and the nation.
This logo design underwent several rounds of revision, and I believe it’s essential to showcase how the final outcome evolved. Each iteration brought us closer to a design that thoughtfully merged all feedback and inspiration into one cohesive visual identity. (Only touching on a few)
JFHC—final logo