2. Use of logo (Promo cards)
April 2024
This project involved creating a brand extension for She Brews’ newest initiative—the Do Good Coffee Club, a monthly coffee subscription. Drawing inspiration from She Brews’ existing branding, I developed a complementary logo that aligned with their established visual identity. The goal was to reach a broader, all-ages audience, attract new clientele,
and amplify She Brews’ mission: to support formerly incarcerated women by providing employment, housing, and a path to a brighter future.
This project was a collaborative effort alongside Daws Boyd, Kyra Ballard, and Sara Moore,
whose contributions were essential in bringing the vision to life.
Promotional cards accompanied outreach letters to the Tulsa community, helping boost engagement and visibility for the initiative.